Why you should NOT use a website builder for your business website

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Here’s a great article on Why you shouldn’t use website builders…

I frequently have people come to me asking about upgrades to their websites or blogs.  What I hear is, “When I started out, I didn’t have the money for a website so I did it myself….” or- “I couldn’t afford a web designer, so I found this great free web site program…”

And the next word is “BUT….. But, NOW I need….  But NOW, my current site won’t ….. ButNOW, I need to update… and on and on.

What these entrepreneurs have done is use a free, or very inexpensive website builder to “get it (their website) up there.”  You can find website builder programs everywhere on the internet.  GoDaddy even has one.  I don’t have a problem with the programs in generalwhen they are used for the right purpose.  The right purpose, I would suggest, is forpersonal sites. For example, a family blog or photo album.  However for business purposes, they have significant limitations.

I try to impress on business owners that your website is usually the FIRST and sometimes ONLY impression your target clients will see!  A significant part of any internet business is establishing trust.  A site visitor will not stay and explore your site or contact you, never mind actually purchase, if your site does not project professionalism and trustworthiness.  You may be the best in your field but if your site does not convey this in about 3 seconds your potential client becomes just another “traffic” statistics as they click away to the next site.

To break it down, here is my short list of the Pros and Cons of using a site builder program for your business site:

PROs

Free or very low cost initially.

-User friendly for the newbie

CONs

Ends up costing you much more in the long term.

-Looks unprofessional

-Does not “grow” with your business

-Most have limitations regarding using video or conducting eCommerce

So my recommendation is to make budgeting for a professional website a top priorty.  What costs you a little more now will save you money, time and frustration as your business grows.

Read the original article HERE

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